The Canadian Market

Over 25,000 print and digital edition copies of the Canadian Tourism Resource Guide are distributed across Canada to travel agents and tour operators. It will be distributed in the Spring of 2010 with Canadian Travel Press, Canada's best known travel trade magazine. Every significant tour operator in Canada will receive a copy and in its pages will find ideas and inspiration for future packaged holidays that may ultimately be featured in their own brochures. Baxter Travel Media will also display the Canadian Tourism Resource Guide throughout  2010 and early 2011 at scores of travel trade and consumer shows and functions at which we participate and exhibit annually, assuring the guide of the maximum exposure to the travel trade and through them to the travelling public.

The Canadian Tourism Resource Guide

With information ranging from lighthouse tours to new aboriginal tours to festivals and cultural events throughout the country, the 2010/11 Canadian Tourism Resource Guide will include the following:

• Thematic sections: cuisine, heritage, gardening, arts, festivals, aboriginal programs, ecotourism, sports tourism and more.
• Detailed contact information on individuals and companies providing such services within each category.
• Introductory information outlining what each section of the CTRG includes and instructions on how to make the most of the Guide.

The Guide is produced in three formats: print, digital and online (keyword searchable). The Digital Edition, while visually identical to the Print Edition, is environmentally friendly. The Digital Edition also allows all staff in an office access to their own copy regardless of their country of residence. The Online edition is keyword searchable and available to both the travel trade and the consumer. Information in the Online Edition can be updated as required throughout the year.

With information ranging from lighthouse tours to new aboriginal tours to festivals and cultural events throughout the country, 2010/11 Canadian Tourism Resource Guide will include the following

New dates!

ADVERTISING DEADLINE

Book space not later than
Thursday, February 18, 2010

Material deadline:
Thursday, February 25, 2010

With more than 50,000 readers, the Canadian Tourism Resource Guide will bridge the gap between customers searching for specialized Canadian tour programs, tour operators interested in developing such programs, agents interested in selling or developing them, and individuals and companies here in Canada that have products and services that they wish to bring to the marketplace.

The Worldwide Market

Baxter Travel Media reaches globally, participating in travel industry shows and exhibitions around the world. As an added benefit to suppliers and advertisers in the 2010/11 Canadian Tourism Resource Guide, exposure will be provided at some of the world's largest industry exhibitions.

World Travel Market: In November of 2010, the guide will be displayed and distributed to participants and visitors at one of the travel industry's most popular trade shows. Held at ExCeL in London, England, World Travel Market will host 5,000 of the world's leading travel and tourism companies from over 172 countries.

ITB-Berlin: Here is the world's largest travel industry exhibition, and in March of 2011, Baxter Travel Media will once again be displaying and making available the guide to exhibitors and visitors. ITB-Berlin attracts 10,000 exhibitors from 181 countries and territories.

Every delegate at Rendez-vous Canada (May 8-12, 2010 in Winnipeg) will have an opportunity to obtain print copies of the Guide. Digital copies will also be e-mailed to every tourism product buyer.